In 2007 in an article of The Sunday Times it was estimated that by 2010, UK shoppers would spend £78 billion a year online. In 2010, the Centre for Retail Research (CRR) reported according to Reuters, that Britain - which is the largest online market - worth around 48 billion euros. Although quit a big deviation from the original estimation of £ 78, it is obvious that online shopping has gained a significant market share of overall sales.
This shopping culture has been identified by retailers as an excellent opportunity to expand their operations and influence. Day by day is increased the number of people that are choosing to research on the web for purchase opportunities.
In most European countries, it is almost taken for granted that the recognized firms have a well-organized website through which, consumers may purchase online, their products.
As the market sets these new rules, which was the product of the development of new technologies, it was imperative PR specialists to develop the know how and tools for reaching these online target groups. Many companies have created and uploaded on the Internet blogs and other social media related to fashion trends.
A successful example is this of Net A Porter which after signing in, you become a member and you have access to a number of fresh trendy services. Among these my favorite is to discover the designers I love and Net A Porter twice per week informs me with an e-mail about their exciting new pieces that have been added in their collections. You may try it at Net-a-porter.com!!!
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