A few days ago while driving at work and listening the morning news, once more I understood the extend of deprecation of PR’s role in my country. The broadcaster of a highly respected radio station was wondering why the Greek Ministry of Education included in its budget, during these difficult times, the amount of 15.000€ for PR activities! Can you imagine it?
It is true that still in Greece there is a lack of knowledge concerning PR profession and its contribution to the achievement of effective relationship building.
The last decade there was a huge improvement towards the acceptance of PR profession by the communication market as well as by the general public. Nevertheless, many things have to be done till we may achieve the recognition the profession experiences in other western societies.
The main reasons for this lack of appreciation are that:
A number of persons present themselves as PR practitioners and offer ambiguous level of services
Media entitle PR gurus persons that have no actual relation to the profession
There is a lack of legal rules according to which the professionals are eligible to offer PR services
PR practitioners should see this situation as an excellent opportunity to communicate their job contribution as best as possible. At the end, communicating effectively is not what we are supposed to do better?
No comments:
Post a Comment